Alan Fletcher Notes

Alan Fletcher Notes

• 50 years of graphic work in Britain
• Designing is playing around
• Design can be looked at sideways or from any angle
• Colorful background
• British post war designer
• Loves to use different font combined with pictures
• Bright colors
• Text and pictures don’t have to be aligned.
• Also made logos for company’s
• Brand names and logos should be simple and clean
• Posters can be crazy and reflect feeling.
• Posters can often look like a collage
• One of the biggest influences on Britain (poster should reflect feeling and should be played around with.)
• Preferred modern design
• Posters were experiments
• "Our thesis," he wrote, "is that any one visual problem has an infinite number of solutions; that many are valid; that solutions ought to derive from subject matter; that the designer should have no preconceived graphic style."
• In life, as in his art, he cut to the chase: reducing options and finding the shortest distance between the idea and the finished article.
• Fletcher hit upon the idea of a Pentagram, meaning a five-pointed star, one for each partner, after reading a book on witchcraft. Despite feeling slightly uneasy about the term’s associations with witchcraft, the partners went with it. Significantly it loosened the relationship between the company and the individuals, a strategy that has enabled Pentagram’s long-term survival.
• Things aren’t always what they seem (the bigger picture)
• Nature combined with letters
• There are countless solutions to a visual problem
• Visuals should stay in your mind
• Visuals should entertain
• Different ways of using art element
• An object can be changed in countless ways to change the overall image
• THINK OUTSIDE THE BOX
• Visuals are for smart and intelligent people who can relate.
• Can be interpreted by all people of all religions and all ages.
• Visuals are for people who don’t like to read
• http://www.youtube.com/watch?v=meKUDU0sH5w (live interview)