Alan Fletcher old poster rationale

Alan Fletcher Rationale

Background: I chose to go with the yellow background as did Fletcher in many of his works because it is an appealing bright color that compliments many different colors. This background makes a lot of the other objects stand out.

Title: I chose a modern font for the title “Alan Fletcher” because he was a modernist designer and liked the simple but effective modern fonts. I made the font large and bold to make the Key word stand out as did Fletcher. The big and bold font also symbolizes him being a bold designer. He started a movement in Britain by designing things that were different to everyone else. The font is black which doesn’t match with other words on the page to show how he didn’t copy others and continued to do his own thing.

5 elements of design: These 5 key points were used by Alan Fletcher in his works as guidelines to keep his designs appealing yet effective. These words are coming out of a boy’s head at an angle symbolizing a thought, as Alan liked to show speech and thoughts by angling phrases coming from an object. These phrases are also written in a modern font to follow Alan’s modernism. The last point about keeping the design interesting is in a different font to show that you can play around with fonts to make certain things stand out more or entertain as Alan quoted. These points are also written in blue which was a color preferred by Alan because it works with just about any bright background and is more interesting that just simple black.

Design in top right corner: This design symbolizes that a small simple thought or idea can spread and expand into something big, interesting and completely new. This design starts small in the corner and spreads down the page and touches with the picture of Alan Fletcher symbolizing that like the design Alan also started off with a small idea that became hugely popular and revolutionary in Britain and the design world. This design is a dark red color as is the background of the Alan Fletcher picture. This also hints to the fact that the two objects are related.

Picture of Alan Fletcher: The background of this picture is a dark red color showing Alan’s relationship with the design above it. But his face is grey showing that as well as starting somewhat a revolution in design he has also made brand name logos for companies which have followed the design rules of other types of design. The boring grey color symbolizes that he thought some of these brand logos were boring to him as they looked too similar and had very little expression and entertainment to them.

Words coming out of Alan: …