Alan Fletcher Poster Rationale (2nd draft)

Alan Fletcher Rationale

Background: The background is a light blue color which fits with the blue title and picture. All the objects on the page stand out perfectly and are easy to read. This same background color was also used by Alan Fletcher in some of his designs.

Picture of Alan: The picture of Alan Fletcher has a blue hue to make it fit with the background. He is in a thinking pose which is why there are words coming out of him. In many of Alan’s designs he has a picture of a person in the picture showing them either talking or thinking.

Title (Alan Fletcher): The font of the title is a modern font because Alan was a modernist; he liked the clean look of modern fonts. The title is a blue color matching it with the picture and background while still being clearly visible. In one of Alan’s designs he used a similar font in a similar place on the page. The title is place in the middle of the page relating to Alan’s other designs.

Does it make you think quotes: The quote “Does it make you think outside the box?” is directly from Alan Fletcher. He believes design should relate to something and make you think outside the box; design in his opinion is for smart intellectuals. Alan likes to make words come out of pictures to show that that person is thinking or saying the things that are stated. In this case the words are being thought of since Alan is standing in a thinking pose. The 3 sentences that go from small font to larger symbolize the stages of thinking outside the box. First you see what’s in the box which is a small idea symbolized by the small font. Then you get more of an idea but you are most likely confused or not sure if this thought is related to the design, which is symbolized by a slightly bigger font but written upside-down to symbolize confusion. The final sentence is the biggest and is centered. This shows the final thought being related to the design and the key point of the poster. Alan has many posters with angled phrases coming out of the picture, the different fonts and styles of the phrases should make the observer think of the purpose of the style.