Alan Fletcher Rationale FINAL

Background: The background is a light grey/blue color which fits with the blue title and picture. All the objects on the page stand out perfectly and are easy to read. This same background color was also used by Alan Fletcher in some of his designs.

Picture of Alan: The picture of Alan Fletcher has a blue hue to make it fit with the background. He is in a thinking pose which is why there are words coming out of him. In many of Alan’s designs he has a picture of a person in the picture showing them either talking or thinking.

Title (Alan Fletcher): The font of the title is a modern font because Alan was a modernist; he liked the clean look of modern fonts. The title is a blue color matching it with the picture and background while still being clearly visible. In one of Alan’s designs he used a similar font in a similar place on the page. The title is place in the middle of the page relating to Alan’s other designs.

Different people quote: This quote is directly from Alan Fletcher’s interview. It is coming out of Alan at an angle showing he is thinking it. This is written in a smaller font showing this is the initial part of the process your mind goes through when seeing design. Your mind interprets the work in its own way.

Visuals are for quote: This is also a direct quote from Alan Fletcher’s interview. As the other quotes it is being thought of by Alan. The quote means that it takes a smart person to think about design instead of just glancing at it. How does it make you feel and how does it relate to other things? The font of this quote is a little larger to show this is the second process of thinking.

Any one visual quote: This like the other two is also a quote made by Alan in the interview. This means that visual design is limitless and always continues to express new ideas. This is an important part to Alan’s work to make sure it makes people think and continues to make people think.

Does it make you think quote: The quote “Does it make you think outside the box?” is directly from Alan Fletcher. He believes design should relate to something and make you think outside the box; design in his opinion is for smart intellectuals. Alan likes to make words come out of pictures to show that that person is thinking or saying the things that are stated. In this case the words are being thought of since Alan is standing in a thinking pose. The font is big and bold and your mind puts the words together, this is thinking outside the box, to make the key point of the poster.